SEO MISTAKES TO AVOID - MATEBIZ


“The building is only as tall as the foundation is strong enough to build on.”
SEO is the foundation of Digital marketing. No Social media marketing or PPC will be effective if SEO is not strong. To rank a website, it is SEO what works.

As a beginner, you ought to make mistakes while doing SEO because Search Engine Optimization Algorithms keep on updating and so it takes time to understand best tactics of SEO and it is understood over a while. Therefore, understanding SEO is the ultimate marketing discipline. It is obvious that in the process of coping up with new and changing algorithms, digital marketers tend to make some blunders.  Here are some common SEO mistakes that you should avoid to rank fast-

1. Duplicating title tags and Meta description- This is the most common mistake that beginners tend to make. Out of laziness or creativity, they tend to duplicate title tags and Meta description of either their own or others. Nonetheless, not just in SEO pages these titles and description are also used on a various social media platform and bookmarking.



Title tags and Meta description must be unique and within the specified characters to be authentic.

2. Overlooking right keywords optimization- Right keywords form the basis on which SEO is done. Optimization of keywords is extremely important for a website to rank. Do not make the mistake of not using the keyword research tool. A keyword is something for what the visitors are looking for. If you do not optimize the right keywords, you won’t get traffic which means you are not meeting your goals. Including keywords increases your relevancy and credibility in the eyes of Google.

3. Ignoring “Google business listing”- Google has been continuously giving huge importance to “near me” searches, so for a small business, it is very important to claim their location, provide all the information regarding address, phone numbers and answer all the questions that come up.

4. Not using Google Analytics to keep a check on traffic and conversion- Traffic is useless until it is converted because at the end of the day all we want is leads. So a whole amount of traffic is insignificant if not converted. Conversion of traffic can only find out through Analytics. So just doing SEO or running campaigns wouldn’t be of any use if you do not use Google Analytics to check conversion and traffic.

5. Not using anchor text for internal links- Internal linking is as important as external linking. Internal linking is a part of SEO. It gives clear navigation and directs the visitors on the relevant page.  For example, you write a blog and you wish to link your service page to it, make the anchor text “web design services, digital marketing services or something like that”. This will prompt visitors to take immediate action.

6. Focusing on link quantity than on quality- This is the most common mistake in SEO that a digital marketer sometimes make. Quality of links is extremely important than its quantity. One backlink from a popular site like medium.com or blogger.com can do wonders for your search engine ranking than hundreds on low-quality links. So focus on quality links instead of Quantity.
These are some mistakes that you should avoid in SEO to rank higher.
Matebiz is a leading India web design Agency. We have a specialized team of SEO experts who deliver the best of their services. 

Comments