“The building is only as tall as the foundation is strong enough to
build on.”
SEO is the foundation of Digital marketing. No Social media marketing or
PPC will be effective if SEO is not strong. To rank a website, it is SEO what
works.
As a beginner, you ought to make mistakes while doing SEO because Search
Engine Optimization Algorithms keep on updating and so it takes time to
understand best tactics of SEO and it is understood over a while. Therefore,
understanding SEO is the ultimate marketing discipline. It is obvious that in
the process of coping up with new and changing algorithms, digital marketers
tend to make some blunders. Here are
some common SEO mistakes that you should avoid to rank fast-
1. Duplicating title tags and
Meta description- This is the most common mistake that beginners tend to
make. Out of laziness or creativity, they tend to duplicate title tags and Meta
description of either their own or others. Nonetheless, not just in SEO pages
these titles and description are also used on a various social media platform
and bookmarking.
Title tags and Meta description must be unique and within the specified
characters to be authentic.
2. Overlooking right keywords
optimization- Right keywords form the basis on which SEO is done.
Optimization of keywords is extremely important for a website to rank. Do not
make the mistake of not using the keyword research tool. A keyword is something
for what the visitors are looking for. If you do not optimize the right keywords,
you won’t get traffic which means you are not meeting your goals. Including
keywords increases your relevancy and credibility in the eyes of Google.
3. Ignoring “Google business
listing”- Google has been continuously giving huge importance to “near me”
searches, so for a small business, it is very important to claim their
location, provide all the information regarding address, phone numbers and
answer all the questions that come up.
4. Not using Google Analytics to
keep a check on traffic and conversion- Traffic is useless until it is
converted because at the end of the day all we want is leads. So a whole amount
of traffic is insignificant if not converted. Conversion of traffic can only
find out through Analytics. So just doing SEO or running campaigns wouldn’t be
of any use if you do not use Google Analytics to check conversion and traffic.
5. Not using anchor text for
internal links- Internal linking is as important as external linking.
Internal linking is a part of SEO. It gives clear navigation and directs the
visitors on the relevant page. For
example, you write a blog and you wish to link your service page to it, make
the anchor text “web design services, digital marketing services or something
like that”. This will prompt visitors to take immediate action.
6. Focusing on link quantity than
on quality- This is the most common mistake in SEO that a digital marketer
sometimes make. Quality of links is extremely important than its quantity. One
backlink from a popular site like medium.com or blogger.com can do wonders for
your search engine ranking than hundreds on low-quality links. So focus on
quality links instead of Quantity.
Matebiz is a leading India web design Agency. We have a specialized team of SEO experts
who deliver the best of their services.
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