With the advent of technology at such level and to even the remotest part of the world, it has become possible to gain information about anything to everything, with just one click online. Utilizing this skill to your advantage is what every business and product is doing these days.
Earlier, marketing of a product or service was done offline, with the help of banners, pamphlets, brochures, and television commercials. This method of advertising is less popular and the first and most important reason for this is a technology and digital. Everyone prefers the luxury of their home rather than going out and looking for something.
These days, you can order a dress, or even order material to make your own dress, and similarly, can get any service and product delivered to your house. That is why digital marketing has become popular lately. Everyone has a cell phone and an internet connection and they use it to search for everything. Almost all businesses use the digital marketing platform these days, and thus only promote competition. And that’s where SEO helps you because, with the help of SEO, you can expand your content to contribute higher and gain more traffic.
The Ultimate What is SEO Checklist
SEO is the term used for “SEARCH ENGINE OPTIMIZATION” which refers to the process of optimizing one’s business website by the use of different tools so that they appear higher up on SERP, which is, the Search Engine Results Page. These days SEO has become such an important tool for Businesses.
What is meant by a Black Hat SEO and a White Hat SEO?
It is not difficult to guess the properties of each type of SEO by their names, because clearly white means good and black means bad. Even the word ‘white hat’ comes from Western films and their perception of good and bad people. The good boys wore ‘white hats’ too, so they were called good people and the opposite term came for people in bad.
Now let’s try to understand the concept of black hat SEO and white hat SEO with the help of this example. White hat SEO refers to the official set of procedures used to bring traffic to a website. Black hat SEO is the opposite as this one uses illegal methods and breaks the search engine to rank the page at the top of the search engine list. White Hat SEO maintains the integrity of the search engine, while, Black hat SEO ignores human audiences and simply focuses keywords on the page content to trick the search engine into placing you at the top.
Yet it should always be remembered that Google and other search engines have explicitly stated prohibiting the use of black hat SEO as discarded content, cloaking, and sneaky redirects, as it can lead to severe results and your website can even get banned from the search engine itself.
Three Types of SEO & How They Matter
The first and most widely used type of SEO is On-page SEO. It can also be called On-site SEO as well. This type of SEO involves the process of improving the content of your page, by staying on the website, which is why “on-site / Page”. This can be done with the help of keywords and phrases in the website content. You can add these keywords and phrases to metadata and description, and distinctive text in images, and there are many other such ways.
The next type of SEO is Off-page SEO. And again, as the name suggests, this type of SEO is done off-page. The Off-page SEO process will include the whole process of making connections and setting up loyalty that can work in favor of your product. This leads to your product gaining exposure in front of a large audience. The most common way to achieve this is by creating links.
Third on the list is Technical SEO. It includes all sorts of actions taken with the help of technology to ensure that search engine crawlers can crawl through your website content easily and index and optimize it, for it to reach the top of the SERP.
Hiring an SEO Agency in India on the Internet
Matebiz has already mentioned above that SEO is one of the most important tools these days that can get your brand well-deserved and desired recognition. But it is only possible if this tool is used appropriately, as all businesses require different kinds of tactics and strategies, and this is where hiring SEO agency in India or SEO company in India becomes very useful.
Hiring an SEO company in India can be extremely beneficial for your business. Some of these benefits are communication – discussing every single decision without finalizing any step and keeping you up-to-date with the whole process; and keyword research- this is one of the most important services a seo agency in India provides, thorough keyword research by keeping in mind the target audience.
The other benefits of hiring a Seo company in India include creating new content, reporting on results, improving site traffic, building links and working on advertisements, and many more.
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