Are you curious to learn more about Digital Marketing? If so, you’re in luck! This blog post will share some interesting and fun facts about this area of expertise. Whether you are a Digital Marketing professional or someone who wants to know more about the subject, you’ll surely find something that piques your interest. So, without further ado, let’s look at some fascinating facts about Digital Marketing.
DIGITAL MARKETING
Digital marketing promotes a business, product, or service through digital channels such as search engines, websites, social media, email, and mobile applications. It includes SEO, content marketing, PPC marketing services, social media marketing, video marketing, and more.
In 2021, businesses relied more on digital marketing than ever due to the Covid-19 pandemic. According to a survey, 65% of businesses have accelerated their digital marketing investments to increase their online presence and better engage with customers. Additionally, this year, 72% of the marketing budget will be spent on digital activities.
Despite the increasing importance of digital marketing, many businesses are still not taking full advantage of it. For example, 43% of businesses don’t have an app or website optimized for mobile phones, meaning they’re missing out on potential customers who rely on mobile devices for web surfing. Additionally, over 77% of digital marketers invested in data to improve their digital marketing strategies in 2021.
One key component of any successful digital marketing campaign is optimizing for search engine results. To enhance the digital consumer experience, 45 percent of marketers intend to concentrate on website optimization in the upcoming year. Additionally, paid search campaigns, such as those offered by PPC marketing services, can help to drive qualified leads and generate sales.
Finally, it’s important to consider customer reviews when developing a digital marketing plan. Studies show that 70% of consumers strongly believe that the product with the greatest rating or review influences them, while another 67% say they seek the best price. Therefore, monitoring customer reviews and feedback is important to deliver the best customer experience possible.
SEO
Search engine optimization (SEO) is an important digital marketing tool for businesses of all sizes. SEO involves optimizing a website to improve its visibility in search engine results, so potential customers can more easily find it. By investing in SEO, businesses can increase their organic traffic and reach new audiences with relevant and helpful content. SEO can also help boost a website’s ranking in search engine results, making it easier for customers to find the business online. Additionally, businesses may use PPC marketing services as part of their SEO strategy, as this can help them drive qualified leads to their website through sponsored search ads. Investing in SEO and PPC marketing services can help businesses achieve their desired visibility and reach in search engine results.
Additionally, businesses may use PPC marketing services as part of their SEO strategy, as this can help them drive qualified leads to their website through sponsored search ads. Studies have shown that around 64% of marketers actively invest in SEO, and The most efficient distribution route for 89% of firms is organic search. According to Google, searches are expected to be more emotional in 2022 that is why it’s more important than ever for businesses to invest in SEO. Other interesting SEO stats include that only 5.7% of pages will rank in the top 10 search results within a year of being published, and 68% of online experiences begin with a search engine. Furthermore, over the last year, Google searches for ‘in stock’ have grown over 700%. All of this goes to show that SEO should be a key part of any digital marketing strategy.
CONTENT MARKETING
Content marketing is creating relevant and valuable content to attract, acquire and engage a clearly defined audience. It drives customer action and loyalty, increases brand awareness, and grows website traffic. Content can be created in various forms, such as articles, videos, podcasts, infographics, and presentations. PPC marketing services can be used to promote content and drive traffic to it.
Content should be relevant, valuable, and useful information to the target audience. It should also be engaging in drawing people in. The top three organic content distribution channels used by B2B marketers are social media (89%), email (87%), and their own blog/website (86%). Content with relevant imagery receives 94% more views. Titles with 6-13 words attract the most and most consistent traffic. Each month, WordPress users create nearly 70 million new posts. The average consumer’s attention span is 8 seconds, As a result, make your content count! 85% of all online content is under 1000 words long. Long-form content (more than 1000 words) receives more shares and links.
Content for business-to-consumer audiences is more likely to be emotionally driven and geared toward enhancing the customer’s shopping experience. Consumers 84% anticipate businesses to create engaging and beneficial content experiences. The amount of email traffic experienced by organisations with blogs is twice as much as those without blogs.
PAID & SOCIAL MEDIA
Regarding digital marketing, social media and paid media can hugely impact businesses in 2021 and beyond. Ad spending in the UK grew 16.8% to over £19.23 billion in 2021, and according to a survey of digital marketers, 15.97% of their marketing budget is allocated to social media.
Social media offers businesses a great platform to build relationships with their customers, reach new audiences, and create awareness around their products and services. On average, internet users aged 16 to 64 spend 1 hour and 49 minutes daily using social media, with LinkedIn being the most popular platform for B2B buyers. Posts shared on the weekend are also more successful than those shared on weekdays, with 27.3% more interactions.
TikTok is the fastest-growing social media platform, with over 2 billion downloads in recent years. This platform has benefited e-commerce businesses in particular, as 30% of consumers say it has influenced their online purchases. However, the number of tweets shared decreased by 10% in 2020.
In addition to social media, businesses should also consider investing in PPC marketing services. When compared to display advertising, which has been demonstrated to increase website traffic by 300%, search ads can raise brand awareness by 80%. After having a good encounter with a brand on social media, 77% of customers will pick it over a rival.
VIDEO MARKETING
Video marketing has been gaining traction over the past few years, especially since the Covid-19 pandemic began. Nearly 40% of marketers say that the pandemic impacted their plans to include video in their strategies. This is largely because video content is an effective tool for generating leads. 84% of businesses agree that video has helped them generate leads.
By year-end 2022, video viewers worldwide will reach 3.37 billion, and online videos will account for more than 82 percent of all consumer internet traffic. Additionally, 78% of people have watched a live stream over the past 12 months.
When asked how they would prefer to learn about a product or service, 69% of consumers said they’d prefer to watch a short video. Video content also receives twice as many shares as any other form of content, including social media posts. This is why businesses need to utilize video as part of their PPC marketing services.
However, keep in mind that 67% of viewers will stop watching a video before it ends. Thus, ensuring that your videos are engaging and relevant is important. 95% of marketers agree that video has helped consumers better understand their products and services. Videos featuring the hashtag #WithMe in the title received over 2 billion views in 2020. The amount of time people 55 and older spend watching YouTube videos increased by 10% between May 2020 and May 2021, according to Comscore.
These details should have given you something to ponder for the rest of the day and satisfied your desire for fresh information. If any of the aforementioned items have caught your attention and you’d like to talk about it more with the Matebiz team, contact +91 88605 22244 or send us a message.
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