Top 5 SEO Expectations Of Customers And How To Deal With Them

Here we unfold the unrealistic SEO expectations from customers and how to deal with them:

"I want to get on the first page of a high-frequency passphrase”

Yes, thousands of competitive sites that are optimized for it want the same. Instead of monitoring the first page of results for competitive key phrases, focus on low frequencies. It makes it much easier for them to get into the top of the list and they bring more profit to the business.

Do not be afraid to abandon the project, even if you know which agency will pick up your client. It’s better to say no today than regret that your client was completely incompetent.

Important: Typically, when making such requirements, clients do not realize how difficult it is to get into the top of the search results on a high-frequency request. Most of these sites will not meet all the requirements of search engines until you set clear and realistic short-term and long-term goals for them.

“Advertising in paid SERPs harms us, we want to use SEO instead”

Yes, it’s harmful to you to show ads using high-frequency key phrases, rather than using negative keywords or extensions for ads, and not tracking conversions. Organic search traffic often exceeds paid search traffic and becomes the best source of revenue for customer sites. But the expectation that SEO Company in India will replace paid results is unrealistic.

PPC and SEO work well together.

Important: If you cannot convince your client to reduce the budget allocated for paid issuance in favor of strategic investment in SEO, then such a client is incompetent in SEO.

“I don’t understand SEO and just pay someone to do everything for me”

Owners of sites that are afraid of technology may fall for incompetent SEO specialists who will further strengthen their fear of technology and SEO in particular. However, most managers conduct their business quite successfully and simply do not want to learn new technologies.

A good way to help your client is to make a plan with a schedule and identify key performance indicators (KPIs) that will show whether you are doing your job or not.

“The more traffic, the better. To have more sales, we need to increase traffic”

If your client’s site content does not hold leads and does not fulfill any strategic goals, the conversion percentage will suffer. Even if his site collects all the traffic in the world, it will not help him.

Important: A large amount of traffic does not guarantee a large number of customers if the company does not have a clear portrait of its leads and what they need. Think about keeping leads.

“Two months is enough to take first place in the desired key phrases, isn't it?”

Many of the client’s finds best SEO Services in India have worked with think that SEO does not take much time. But this is not so. It takes time to implement it, regardless of the size and age of the site. Sometimes Google starts or stops ranking pages for reasons unknown to us. Does not worry - if you do your job well, then you have a lot of chances to get to the desired position in the extradition?

Conclusion

SEO is one of the most profitable areas in which a business can invest, but many companies are afraid to invest in it because they believe that there are too many unreliable people in our industry and they don’t know who to trust.