Pay per Click (PPC)
is in a boom. We saw tremendous change in PPC last year. AdWords was renamed as
Google Ads, the launch of numerous campaign types, targeting options, and
various tools were added. There were numerous trends like Artificial
Intelligence, voice search, audience targeting, automation that came into being
and became more prevalent.
There was also a shocking shift
from Google to Amazon where advertisers are shifting their budget towards
Amazon because people are searching for a product more on Amazon than Google.
Not just Amazon or Google but Bing ads also came up with new features. The most exciting part of all was that we saw
the arrival of LinkedIn profile targeting. PPC management
service is important because of these changing trends. PPC requires
the investment of time just like professional SEO services.
Let’s understand the various
trends in PPC:
1. Right marketing funnel- Unlike 10 years ago, there are a lot of
marketing channels through which a business can make a sale. Now, you have to interact with your audience
on various marketing platforms and at various stages of buying to get effective
results in this process. Imagine you are just using one channel and your
competitor is interacting with the customers on various channels, then your
competitors will likely make more money than you.
It is quite confusing to think
that if the customer saw a video on Facebook and later visits your site through
a google paid search ad, then it cannot be identified which marketing channel
produced the sale.
2. Video Marketing- Video Marketing is one of the best and effective forms
of advertising. We tend to grab more from watching a video than reading thus,
retaining the customers more than image ads or text ads. We understand that
preparing a video is quite cumbersome than a normal text ad but anything
difficult pays off.
3. Remarketing Strategy- It is the common tendency of most people to
visit an e-commerce
website and not purchase anything. Remarketing is a form of targeting only
those users who have earlier visited your website but did not make a purchase.
Remarketing is beneficial as it shows ads. to only those users who have once
visited their website rather than those who might be a single percent
interested in your website.
4. Voice and Visual Search- Voice search is one of the best developments
in the world of Digital Marketing. It is the most convenient form especially in
countries where literacy is not too high. One can just speak and search for
something instead of typing which sometimes people don’t know how to. Rising
adoption of this concept is having a significant impact on PPC.
Matebiz is a leading and
well-renowned web
design and development company based in India. We provide various
web solutions like best SMO
services, WordPress development, etc.
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