With world
getting digitalized, one needs to have its online presence so as to expand the
reach of the business. I have heard people saying that they have a website but
still they are not benefiting from it. I would like to convey them that having
a website is not sufficient if it does not ranks higher. So now, how to rank
higher?
It’s very
simple. You search for something, Google shows some results. These results are
the websites. There are some which are in top 5 and others in bottom 5. Why?
Because of their credibility. How do they get credibility? Through SEO. I hope
now you understand the importance of SEO. Contact SEO experts in Delhi
Now the
question arises, how much it costs? Well, SEO (Search Engine Optimization) is
the organic, free and natural form of Digital marketing. It costs you nothing
except time. One needs to devote time in order to get its website at a higher
rank. Also, all SEO practices does not give results. There are some best
practices that one needs to follow to get best results:
1. Keyword research- Keyword is the topic or a short phrase that your content is all about.
Keyword research needs to be done in a very efficient way. Picking a keyword
that has no or very less volume will be of no use to you as this implies that
there are very less people searching on that particular keyword. High volume
and low competition should be the criteria for your keyword research.
2. Title tag and Meta description -Title explains what your content is all about.
Your title must include keyword or keyword phrases. This is because Google will
highlight those keywords or keyword phrase if someone search for it increasing
your credibility and visibility. It must be unique for every new post and
should not exceed the specified characters.
Meta description is basically a short description of what your content
is all about. It must be compelling for the user to click on. 150-160
characters is the specified limit and it must include keyword or keyword
phrases. Avoid using duplicate content as it will decrease your visibility.
3. Internal page linking with anchor text- As much as external linking is important, so
is internal linking. Internal linking is on the same website where link on one
page directs it to another page. It is a navigation technique where the user
can navigate on the website easily and making it user friendly. It strengthen
the keywords internally on those pages.
4. Quality content- Content is the king of digital marketing. No above points will help if
the content is not strong enough. Develop a content which includes keyword to
the extent of 2% of the total words. Do not copy content as it will not benefit
you a single percent. Write unique and updated content so it is trustable and
informative.
5. Have a sitemap-
Sitemap is an important feature for the google crawlers to crawl and index your
pages. There are plugins like Google XML sitemaps or XML sitemap & Google
news feed which could be used for generating sitemaps.
6. Avoid having 404 errors on your web pages- Lower the user experience, lower the ranking.
404 errors on your website will spoil your ranking as the site will not be
trust worthy, which will ultimately affect the SEO performance.
These are some most simple techniques to increase the ranking of your site.
You can also contact Matebiz, a team of experience professionals and best SEO company in Delhi to get the
best results.
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