The 4 tricks to redesign your website without losing your SEO

The safest thing is that if you are reading this article it is because you are in the process of changing the look of your website, a situation that is quite common, taking into account that today more companies recognize that investing in the design and navigability of your web platform is no longer a simple "luxury", but an essential element in your marketing strategy.

If you are not completely sure whether or not you should redesign your website, here are some situations in which this change is necessary.

•            The design is obsolete: remember that your site must provide good user experience, so it is important to adapt to the latest trends in web design.

•            You do not have a responsive design: it is worth mentioning that since 2015, Google penalizes any page that does not have this design, which dramatically damages your SEO, since Google does not allow these sites to appear in the search results.

•            Changes in the corporate image: if your company has changed its name, logo, slogan, or colors, it is necessary that these changes are also reflected in the website.

•            You want to optimize the information architecture: good advice to follow is that the structure of your new website is simple and pleasant, not only to improve the user experience and make it easier to find what they are looking for, but also to optimize the time in which Google bots track your website. This can be done easily with the help of WordPress development services.

1. Evaluate your website

Before starting, it is essential that you evaluate how your site is behaving in terms of SEO. It is tedious and long work since you have to analyze each page, and if your website has enough content, the number of pages is greater. A good practice to follow is to create a spreadsheet with all the pages to see the SEO success of each and determine which strategies are working and what can be improved with the new website.

 2. Hide your work process from the robots

While you are redesigning your site, remember to save all new work in a location where Google or another web browser cannot crawl or index. The reason behind this is that Google can penalize you if it detects duplicate content, even when you are simply moving text from one site to another. So it's important that the previous website and its new version are not online at the same time.

 3. Watch your URLs with 301 redirects

This step may be the most important in the process of migration and redesign of your website. Redirects 301 are commands that warn web searchers that a URL has changed and is now called another way. In this way, people who arrive through the old URL are automatically sent to the new one. It is worth mentioning that the redirections are permanent and there is no limit to the number of addresses you want to change.

4. Add Google Search Console

When the new website is on the air, web development companies recommend installing the Google Search Console,  formerly known as "Google Webmaster Tools", a free tool that helps you verify the status of your site's indexing in web search engines. In other words, it helps you find all the errors Google finds when it reads you website so you can solve it quickly.