Matebiz - How Social Networks Affect Site Promotion?

Modern society can no longer imagine life without Facebook and Twitter. But do social factors help in search engine promotion?

SMO is a transformation of your site to optimally match the technical mechanisms used in social networks and the content available on it for all groups of users who visited the site. Optimization for social media - is to create an atmosphere of sincerity and friendliness to visitors, which are combined with colorful illustrations and video materials, complemented by high-quality texts that will show the user's desire to bookmark the site.

Twitter

Search engines readily index tweets. Some search engines even have a separate search for tweets. Links in tweets are also indexed, including indirect ones (for example, through the services Google, etc.). In this case, Twitter index speed-bots, you can find such links in the issue by the date or time specified by the number.

Facebook

Links to Facebook are with the no-follow attribute, i.e., the weight on them is not transferred to search engines and does not affect the indexing and Page Rank. But they are still indexed by search engines. And the likes of the most social page of the company, and not publications on it. Such links are taken into account by search engines. The more likes the Facebook page of the site being promoted, the more links from different pages of social network users will be to the site being promoted.

Like Twitter, the likes of reputable accounts and famous pages represent the greatest value and weight. It also has a positive effect on site traffic. To attract likes to the promoted site, you can create interesting content, conduct various contests and polls or consult best SEO Company. The impact of Facebook on SEO is somewhat lower than that of Twitter, but nonetheless brings some benefits, and you should not neglect it.

Google+

Although Matt Kats once said that Google+ has no direct effect on the relevance of the site, in our experience such an effect does exist. In the issuance of Google prefers sites added to Google+ Circles. When you search for local results, Google often puts local Google+ results higher than others.

Positively, the promotion is affected not only by +1 from authoritative users, but also by users of old Gmail mail. Verified authorship of information on Google+ serves as a guarantee of trust in the search engine, i.e., in issuing information from a verified account will be more relevant than information without such verification.

Finally

Links from social networks do not have a determining value on the position of the site in the issue and do not transfer the weight to the site, but nevertheless indirectly affect its promotion. Social networks and the biosphere are millions of people who, with their behavioral responses, also reflect their attitude towards websites. And for search engines, social factors are primarily human signals, which can also be used to improve the position of the site in the issue with the help of best SMO services. You should not neglect SMM. But even if your company does not have its own page/group on a social network, you do not run a corporate blog or twitter; it makes sense to at least place social networking buttons on the site to attract additional traffic.