Do you know the 5 W rules that
journalists use? Who, What, When, Where, Why. In this article, we will use them
to help you choose your next Web design Agency for an AdWords
Campaign!
In our blog we have already
talked about how to choose an SEO consultant, referring to the guidelines
suggested by Google.
In today's post, we focus instead
on the world of Pay per Click and Ad Words Campaigns. What must an agency have
to be the best? Let's begin!
Who?
That is: who will take care of my AdWords campaign?
The first step to choose a SMO
Service Company or a freelance consultant is to verify the
professionalism: every freelance or self-respecting company team should possess
an adequate certification, such as that of Google Partner (and we are!).
Here's what Google says about it on the official page
The Google Partner badge means we
trust you and your customers should also trust you. The badge shows everyone
that your business is solid, your customers are satisfied, and you follow
Google's best practices.
What?
That is: what is offered within the contract?
Critical and delicate topic!
There are many types of contracts related to PPC campaigns, and in our blog, we
have already discussed some in detail:
- Payment Agency AdWords at a fixed rate
- Payment Agency AdWord per percentage
- Payment AdWord agency for performance
In general, we recommend that you
immediately clarify with the agency, to avoid any misunderstanding. Evaluate
what is proposed, what are the payment methods, how many hours are included in
the contract- you will have enough elements to understand if the type of
contract that is proposed to you aligns with your business objectives and your
needs.
Where?
That is: where would you like to arrive?
Beware of those who make
incredible promises in terms of results and ROI in a closed box! Better to
choose a PPC Service Company
"with your feet on the ground," that can advise you
appropriately, with seriousness and with a constant work oriented towards the
result, maybe even with a long-term relationship!
When?
That is: when can we hear each other?
Do not judge us repetitively, but
communicating with a Client in an AdWords Campaign is crucial. We know this
well as our Digital
Marketing Agency has been operating in the sector for over ten years!
It is essential to choose an
agency available to involve the client and make it an integral part of the Web Marketing
plan: from the choice of keywords to updates on the campaign, from control over
the budget invested in AdWords, to creative proposals to improve performance.
Why?
Million dollar question: why should I trust you?
There are so many things to
evaluate in this sense. Fundamental prerequisite: honesty and clarity towards
the client. Following the experience, prepared and competitive team, knowledge
and mastery of all areas of Marketing (Social Media, Analytics, SEM,) and Web
development (creation of websites, management, hosting).
Another aspect that can help you
get an idea of the AdWords Agency you have before you is to understand what
kind of clients have managed and are managing: is it Business-to-Business
(B2B)? Or do they mainly deal with B2C (Business to Customers, i.e., SEO Service Companies that
offer services and products directly to the end customer)?
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