Matebiz - Objectives of a Website: 3 Different Ways


To be successful in the world of the Web, you must first have bright ideas. It's ok to make a site (in fact, it's essential), but why are you doing it? What is the primary goal for your site?

If you understand it first, avoid making mistakes, and you can create perfect pages for your purpose. To achieve concrete results, it takes a minimum of strategy.

Take a moment to reflect and think if you want to make a site for
  • Exist
  • Collect contacts
  • To sell

These are the three ways you can go online. But eye, the order is not random: you can hardly reach the third goal without going through the first two.

Here is a summary of these different categories of the website.


The site that exists

This is the solution for those who, in the first place, want to communicate information to the public. 
But when you meet people or distribute flyers at your booth at the fair, do not you think that the potential client may want to read up a little more complete?

As told by Indian e-commerce development Firms, no single meeting or flyer can contain all the information about each of your products or services, all articles or case studies, all images, and testimonials. That's why, even if you do not sell on the Internet, you must still have a site. If you create a site "to be there," you can communicate everything and do not lose customers on the street!

The site for doing Leads

If you decide to take one more step and create your site to collect contacts. By contact, we mean a traceable objective, such as:
  • The compilation of a request (or estimate) of products or services, through the common contact forms
  • Subscription to the newsletter
  • Downloading a file
In this case, your pages will be constructed to push the user towards the chosen target.

The Site to sell

The last way you can go online is to sell products or services to your customers directly on your website with the help of Best Web Design Companies. In this case, you have another fork in front of you. You can choose between 2 types of the site "to sell":

E-commerce website

The classic online store. Here the customer flips through a catalog, chooses something, pays and waits to receive the product or service purchased. The most famous example is Amazon, but there are also many small companies that have made their fortune by choosing an e-Commerce site!

Site to collect orders

It is a perfect solution for those without the structure, budget or organization to manage a real Logo Design Firm.

Sometimes, it's convenient (especially if you have a local business) to ask users to book or order something on the site. At a later date, they can go to pay the price or receive instructions to complete the purchase.

The main difference is that you do not receive any payment on these pages.
If you have a training school, for example, you can collect registrations, or you can ask your customers to book a preview of a product soon to be released.

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