To be successful in the world of
the Web, you must first have bright ideas. It's ok to make a site (in fact,
it's essential), but why are you doing it? What is the primary goal for your site?
If you understand it first, avoid
making mistakes, and you can create perfect pages for your purpose. To achieve
concrete results, it takes a minimum of strategy.
Take a moment to reflect and
think if you want to make a site for
- Exist
- Collect contacts
- To sell
These are the three ways you can
go online. But eye, the order is not random: you can hardly reach the third
goal without going through the first two.
Here is a summary of these
different categories of the website.
The site that exists
This is the solution for those
who, in the first place, want to communicate information to the public.
But when you meet people or
distribute flyers at your booth at the fair, do not you think that the
potential client may want to read up a little more complete?
As told by Indian e-commerce development Firms, no
single meeting or flyer can contain all the information about each of your
products or services, all articles or case studies, all images, and
testimonials. That's why, even if you do not sell on the Internet, you must
still have a site. If you create a site "to be there," you can
communicate everything and do not lose customers on the street!
The site for doing Leads
If you decide to take one more
step and create your site to collect contacts. By contact, we mean a traceable
objective, such as:
- The compilation of a request (or estimate) of products or services, through the common contact forms
- Subscription to the newsletter
- Downloading a file
The Site to sell
The last way you can go online is
to sell products or services to your customers directly on your website with
the help of Best Web Design Companies. In this
case, you have another fork in front of you. You can choose between 2 types of
the site "to sell":
E-commerce website
The classic online store. Here
the customer flips through a catalog, chooses something, pays and waits to
receive the product or service purchased. The most famous example is Amazon,
but there are also many small companies that have made their fortune by
choosing an e-Commerce site!
Site to collect orders
It is a perfect solution for
those without the structure, budget or organization to manage a real Logo Design Firm.
Sometimes, it's convenient
(especially if you have a local business) to ask users to book or order
something on the site. At a later date, they can go to pay the price or receive
instructions to complete the purchase.
The main difference is that you
do not receive any payment on these pages.
If you have a training school,
for example, you can collect registrations, or you can ask your customers to
book a preview of a product soon to be released.
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